What to Know:
– Website redesigns are an important aspect of marketing.
– Janet Mesh, CEO and co-founder of Aimtal, shares tips on how to effectively launch a website redesign using Webflow and HubSpot.
– Mesh emphasizes the importance of focusing on your site’s infrastructure and avoiding costly mistakes.
The Full Story:
Website redesigns are a crucial part of a marketer’s strategy. However, with so many elements involved, it can be challenging to know where to start and how to develop a solid plan. In a recent podcast interview with Janet Mesh, CEO and co-founder of Aimtal, she shares her insights on how to effectively launch a website redesign using Webflow and HubSpot, while also highlighting the factors to focus on during the redesign process.
Mesh begins by emphasizing the importance of honing in on your site’s infrastructure. She suggests starting with a thorough audit of your current website to identify any issues or areas for improvement. This includes assessing the site’s performance, user experience, and overall functionality. By understanding the current state of your website, you can better plan for the redesign and ensure that you address any existing problems.
One key principle that Mesh advocates for is the “do no harm” approach. This means being cautious and deliberate when making changes to your website. Mesh advises against making drastic changes that could negatively impact your site’s performance or user experience. Instead, she recommends focusing on incremental improvements that can be tested and measured for effectiveness.
When it comes to choosing the right tools for a website redesign, Mesh suggests using Webflow and HubSpot. Webflow is a visual web design tool that allows you to create responsive websites without the need for coding. It provides a user-friendly interface and a range of templates and design elements to choose from. HubSpot, on the other hand, is a comprehensive marketing platform that offers tools for content management, lead generation, and analytics. By integrating Webflow with HubSpot, you can create a seamless user experience and track the performance of your website.
Mesh also highlights the importance of considering SEO during the redesign process. She advises conducting keyword research and optimizing your website’s content to improve its visibility in search engine results. Additionally, Mesh recommends implementing proper redirects and ensuring that your website’s structure is search engine-friendly.
Another factor to consider when redesigning your website is the user experience. Mesh suggests conducting user testing and gathering feedback to understand how visitors interact with your site. This can help you identify any pain points or areas for improvement and make data-driven decisions to enhance the user experience.
In terms of avoiding costly mistakes during a website redesign, Mesh emphasizes the importance of setting clear goals and objectives. By defining what you want to achieve with the redesign, you can stay focused and make informed decisions throughout the process. Mesh also advises involving key stakeholders and obtaining their input and buy-in to ensure a successful redesign.
Overall, Mesh’s insights provide valuable guidance for marketers looking to launch an effective website redesign. By focusing on your site’s infrastructure, using the right tools, considering SEO and user experience, and setting clear goals, you can avoid costly mistakes and create a website that drives results.
In conclusion, website redesigns are a necessary component of marketing, but they require careful planning and consideration. Janet Mesh, CEO and co-founder of Aimtal, shares her expertise on how to effectively launch a website redesign using Webflow and HubSpot. By focusing on your site’s infrastructure, using the right tools, considering SEO and user experience, and setting clear goals, you can avoid costly mistakes and create a successful website redesign.
Original article: https://www.searchenginejournal.com/effective-website-redesigns-podcast/495611/