What to Know:
– Google Discover is a mobile experience that helps users discover new information.
– It is a personalized feed of content that appears on the Google app and mobile browsers.
– Google Discover uses machine learning algorithms to curate content based on a user’s interests and search history.
– It can be a valuable platform for brands to reach a wider audience and increase visibility.
– To succeed in Google Discover, brands should focus on creating high-quality, engaging content that aligns with user interests.
The Full Story:
Google Discover is a mobile experience that helps users find information they didn’t know they needed. It is a personalized feed of content that appears on the Google app and mobile browsers. Google Discover uses machine learning algorithms to curate content based on a user’s interests and search history.
For brands, Google Discover can be a valuable platform to reach a wider audience and increase visibility. Here are some tips on how to succeed in Google Discover:
1. Create High-Quality Content: To stand out in Google Discover, brands need to create high-quality, engaging content. This includes articles, videos, and images that provide value to users. The content should be informative, entertaining, and relevant to the target audience.
2. Optimize for User Intent: Google Discover focuses on delivering content that aligns with user interests. Brands should optimize their content to match user intent. This can be done by conducting keyword research and understanding the topics and themes that are popular among the target audience.
3. Use High-Quality Images: Visual content plays a crucial role in Google Discover. Brands should use high-quality images that are visually appealing and relevant to the content. Images should be properly optimized with alt tags and descriptive file names to improve visibility in Google Discover.
4. Focus on Evergreen Content: Google Discover prioritizes evergreen content that remains relevant over time. Brands should focus on creating content that provides long-term value to users. This can include how-to guides, tutorials, and informative articles that address common user queries.
5. Optimize for Mobile: Google Discover is primarily a mobile experience, so brands should ensure that their content is optimized for mobile devices. This includes using responsive design, optimizing page load speed, and ensuring a seamless user experience on mobile.
6. Leverage Structured Data: Structured data helps Google understand the content on a webpage and can improve visibility in Google Discover. Brands should use structured data markup to provide additional context to their content. This can include adding schema markup for articles, videos, and other types of content.
7. Promote Social Sharing: Social signals can influence the visibility of content in Google Discover. Brands should encourage social sharing of their content to increase its reach and engagement. This can be done by adding social sharing buttons to articles and promoting content on social media platforms.
8. Monitor Performance: It is important to monitor the performance of content in Google Discover. Brands should track metrics such as impressions, clicks, and engagement to understand how their content is performing. This can help identify areas for improvement and optimize future content strategies.
In conclusion, Google Discover is a powerful platform for brands to reach a wider audience and increase visibility. By creating high-quality, engaging content that aligns with user interests and optimizing for mobile, brands can succeed in Google Discover and drive more traffic to their websites.
Original article: https://www.searchenginejournal.com/google-discover/361142/