What to Know:
– Core Web Vitals are a set of metrics that measure the user experience of a website, including loading speed, interactivity, and visual stability.
– Google has announced that starting May 2021, Core Web Vitals will be included as ranking factors in its search algorithm.
– The three specific metrics that make up Core Web Vitals are Largest Contentful Paint (LCP), First Input Delay (FID), and Cumulative Layout Shift (CLS).
– LCP measures how quickly the largest element on a webpage loads, FID measures the time it takes for a webpage to become interactive, and CLS measures the visual stability of a webpage.
– Websites that provide a better user experience by optimizing these metrics are more likely to rank higher in Google search results.
The Full Story:
Google has announced that starting May 2021, Core Web Vitals will be included as ranking factors in its search algorithm. This means that websites that provide a better user experience by optimizing these metrics are more likely to rank higher in Google search results.
Core Web Vitals are a set of metrics that measure the user experience of a website. They focus on three specific aspects: loading speed, interactivity, and visual stability. These metrics are measured using three specific metrics: Largest Contentful Paint (LCP), First Input Delay (FID), and Cumulative Layout Shift (CLS).
Largest Contentful Paint (LCP) measures how quickly the largest element on a webpage loads. It is an important metric because it indicates how quickly users can see the main content of a webpage. Google recommends that websites aim for an LCP of 2.5 seconds or faster.
First Input Delay (FID) measures the time it takes for a webpage to become interactive. It measures the delay between when a user interacts with a webpage (such as clicking a button) and when the webpage responds to that interaction. Google recommends that websites aim for an FID of 100 milliseconds or less.
Cumulative Layout Shift (CLS) measures the visual stability of a webpage. It measures how much the elements on a webpage move around as the page loads. A high CLS can be frustrating for users, as it can cause them to accidentally click on the wrong element or lose their place on the page. Google recommends that websites aim for a CLS of 0.1 or less.
By optimizing these metrics and providing a better user experience, websites can improve their chances of ranking higher in Google search results. This is because Google wants to prioritize websites that provide a good user experience and are fast and responsive.
It is important to note that while Core Web Vitals will be included as ranking factors, they are not the only factors that Google considers when ranking websites. There are many other factors that Google takes into account, such as the relevance and quality of the content, the website’s mobile-friendliness, and the website’s security.
However, Core Web Vitals are an important addition to Google’s ranking factors because they focus on the user experience. Google wants to ensure that users have a positive experience when they visit websites from its search results, and by including Core Web Vitals as ranking factors, Google is encouraging website owners to prioritize the user experience.
In conclusion, Core Web Vitals are a set of metrics that measure the user experience of a website. Google has announced that starting May 2021, Core Web Vitals will be included as ranking factors in its search algorithm. By optimizing these metrics and providing a better user experience, websites can improve their chances of ranking higher in Google search results. However, it is important to remember that Core Web Vitals are not the only factors that Google considers when ranking websites.
Original article: https://www.searchenginejournal.com/ranking-factors/core-web-vitals/