What to Know:
– Google Search Advocate John Mueller addresses the question of whether using keywords in domain names is beneficial for SEO.
– Mueller states that using keywords in domain names does not directly impact search rankings.
– He explains that Google’s algorithms have evolved to focus more on the relevance and quality of the content rather than the domain name itself.
– Mueller suggests that instead of focusing on keyword-rich domain names, website owners should prioritize building a strong brand and creating high-quality content.
The Full Story:
Google Search Advocate John Mueller recently addressed the question of whether using keywords in domain names can improve search engine optimization (SEO). In a Google Search Central SEO hangout, Mueller offered a definitive answer and provided insights into what website owners should focus on instead.
Mueller stated that using keywords in domain names does not directly impact search rankings. He explained that Google’s algorithms have evolved to focus more on the relevance and quality of the content rather than the domain name itself. While keywords in domain names may have had some influence in the past, it is no longer a significant factor in determining search rankings.
According to Mueller, website owners should prioritize building a strong brand and creating high-quality content. He emphasized the importance of creating a website that offers value to users and meets their needs. By focusing on providing valuable content and building a reputable brand, website owners can improve their chances of ranking well in search results.
Mueller also mentioned that using keywords in domain names can sometimes lead to a negative user experience. If a domain name is too long or contains multiple keywords, it may appear spammy or difficult to remember for users. This can potentially impact the credibility and trustworthiness of the website.
Instead of relying on keyword-rich domain names, Mueller suggested that website owners focus on creating a memorable and brandable domain name. A strong brand can help differentiate a website from competitors and build trust with users. Mueller advised website owners to choose a domain name that is easy to remember, pronounce, and spell.
In addition to building a strong brand, Mueller emphasized the importance of creating high-quality content. He stated that Google’s algorithms are designed to prioritize websites that provide valuable and relevant content to users. Website owners should focus on creating content that answers users’ questions, solves their problems, or provides useful information. By consistently producing high-quality content, website owners can improve their chances of ranking well in search results.
Mueller also addressed the question of whether having keywords in subdomains or subdirectories can impact SEO. He stated that while keywords in subdomains or subdirectories can provide some context to Google, they are not a significant ranking factor. The content and relevance of the pages within the subdomains or subdirectories are more important for SEO.
In conclusion, using keywords in domain names does not directly impact search rankings according to Google Search Advocate John Mueller. Instead, website owners should focus on building a strong brand and creating high-quality content. By prioritizing these factors, website owners can improve their chances of ranking well in search results and providing a positive user experience.
Original article: https://www.searchenginejournal.com/john-mueller-on-keyword-domain-names-and-branding-for-seo/504786/