What to Know:
– Google Ads’ Automatically-Created Assets (ACA) are generated by Google to improve ad performance and reach.
– ACA includes auto-generated headlines, descriptions, and images.
– ACA is created using machine learning algorithms and data from existing ads.
– Advertisers have limited control over ACA, but they can provide feedback to Google.
– ACA can be used in responsive search ads and responsive display ads.
The Full Story:
Google Ads’ Automatically-Created Assets (ACA) are a feature that automatically generates ad assets to improve ad performance and reach. These assets include auto-generated headlines, descriptions, and images. ACA is created using machine learning algorithms and data from existing ads.
To help advertisers understand ACA better, AdsLiaison has answered some frequently asked questions about this feature.
1. How are ACA created?
ACA is created using machine learning algorithms and data from existing ads. Google’s algorithms analyze the performance of existing ads and use that data to generate new assets that are likely to perform well. The algorithms take into account factors such as ad relevance, landing page experience, and expected click-through rates.
2. What control do advertisers have over ACA?
Advertisers have limited control over ACA. They can provide feedback to Google if they find any issues with the automatically-generated assets. However, they cannot directly edit or customize ACA. Advertisers can still create their own ad assets and use them alongside ACA.
3. Can ACA be used in all ad formats?
ACA can be used in responsive search ads and responsive display ads. Responsive search ads allow advertisers to provide multiple headlines and descriptions, and Google’s algorithms will automatically test different combinations to find the most effective ones. Responsive display ads automatically adjust their size, appearance, and format to fit available ad spaces.
4. How can advertisers provide feedback on ACA?
Advertisers can provide feedback on ACA by using the “Feedback” link in the Google Ads interface. They can report any issues they encounter with ACA, such as inappropriate content or incorrect information. Google uses this feedback to improve the ACA generation process.
5. How can advertisers measure the performance of ACA?
Advertisers can measure the performance of ACA by analyzing the metrics in their Google Ads account. They can track metrics such as click-through rates, conversion rates, and cost per conversion to evaluate the effectiveness of ACA. By comparing the performance of ACA with other ad assets, advertisers can determine the impact of ACA on their overall ad performance.
In conclusion, Google Ads’ Automatically-Created Assets (ACA) are generated by Google using machine learning algorithms and data from existing ads. ACA includes auto-generated headlines, descriptions, and images. While advertisers have limited control over ACA, they can provide feedback to Google to improve the generation process. ACA can be used in responsive search ads and responsive display ads, and advertisers can measure its performance by analyzing the metrics in their Google Ads account.
Original article: https://www.searchenginejournal.com/automatically-created-assets-aca-adsliaison-answers-5-top-questions/501822/