What to Know:
– YouTube has announced new AI ad products to help brands reach and engage relevant audiences.
– The new tools include Video Action Campaigns, Video Reach Campaigns, and Custom Audiences.
– Video Action Campaigns use machine learning to automatically optimize ad placements and drive conversions.
– Video Reach Campaigns use machine learning to optimize ad delivery and reach a broad audience.
– Custom Audiences allow advertisers to target specific groups of viewers based on their interests and behaviors.
The Full Story:
YouTube has unveiled new AI ad products that aim to help brands reach and engage relevant audiences. The new tools include Video Action Campaigns, Video Reach Campaigns, and Custom Audiences.
Video Action Campaigns use machine learning to automatically optimize ad placements and drive conversions. This means that advertisers can set a specific goal, such as driving website visits or app installs, and the AI will optimize the ad placements to achieve that goal. According to YouTube, early testing of Video Action Campaigns has shown a 50% increase in conversions compared to other campaign types.
Video Reach Campaigns, on the other hand, use machine learning to optimize ad delivery and reach a broad audience. Advertisers can set a target audience size and budget, and the AI will automatically adjust the ad delivery to reach as many people as possible within the given parameters. YouTube claims that early testing of Video Reach Campaigns has shown a 20% increase in unique reach at the same frequency compared to other campaign types.
Custom Audiences allow advertisers to target specific groups of viewers based on their interests and behaviors. Advertisers can create custom audience lists by uploading customer email lists or by using data from website visitors or app users. The AI will then find similar users on YouTube and deliver ads to them. According to YouTube, early testing of Custom Audiences has shown a 50% increase in conversion rate compared to other targeting methods.
These new AI ad products from YouTube aim to make it easier for brands to reach their target audiences and drive conversions. By using machine learning algorithms, advertisers can optimize their ad placements and delivery to achieve their specific goals. This can result in higher conversion rates, increased reach, and more effective targeting.
YouTube’s AI ad products come at a time when digital advertising is becoming increasingly competitive. With more brands vying for consumers’ attention, it’s important for advertisers to find ways to stand out and reach the right audience. By leveraging AI technology, YouTube is offering advertisers a way to do just that.
In addition to the new AI ad products, YouTube has also announced updates to its Brand Lift measurement tool. Brand Lift allows advertisers to measure the impact of their YouTube ads on brand awareness, ad recall, consideration, favorability, and purchase intent. The updates include a simplified setup process, faster reporting, and new metrics such as lift by audience demographics.
Overall, YouTube’s new AI ad products and updates to Brand Lift are designed to help advertisers make the most of their ad campaigns on the platform. By leveraging machine learning and data-driven insights, brands can reach and engage relevant audiences more effectively, ultimately driving better results for their advertising efforts.
Original article: https://www.searchenginejournal.com/youtube-announces-new-ai-tools-to-help-advertisers-reach-audiences/498542/