Adapting to the Evolving Local SEO Landscape: Insights from Dave DiGregorio

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In this article, the author continues their conversation with Dave DiGregorio about his journey into the field of SEO. They discuss various topics including local pack reductions, diversifying local SEO efforts, the services feature, and the supportive SEO community.

Key Points:

• Local pack reductions: DiGregorio explains how Google has been reducing the number of local pack results from seven to three, making it more competitive for businesses to appear in the top results. He advises businesses to focus on optimizing their Google My Business profile and improving their overall online presence to increase their chances of ranking well.

• Diversifying local SEO efforts: DiGregorio emphasizes the importance of not relying solely on Google for local SEO. He suggests exploring other platforms like Bing, Apple Maps, and Yelp to reach a wider audience and increase visibility.

• The services feature: DiGregorio discusses the services feature on Google My Business, which allows businesses to showcase the specific services they offer. He recommends taking advantage of this feature to attract potential customers and stand out from competitors.

• The supportive SEO community: DiGregorio praises the SEO community for its helpfulness and willingness to share knowledge. He highlights the importance of networking, attending conferences, and engaging with other professionals in the field to stay updated and learn from each other.

Hot Take:

The conversation with Dave DiGregorio sheds light on the evolving landscape of local SEO and the challenges businesses face in ranking well in the reduced local pack results. It emphasizes the need for businesses to diversify their local SEO efforts and take advantage of features like the services feature on Google My Business. Additionally, the supportive SEO community is highlighted as a valuable resource for learning and staying updated in the field.


As local SEO becomes more competitive with the reduction of local pack results, businesses need to adapt their strategies and focus on optimizing their online presence. Diversifying efforts across multiple platforms and utilizing features like the services feature on Google My Business can help businesses stand out and attract potential customers. Furthermore, actively engaging with the SEO community can provide valuable insights and support in navigating the ever-changing SEO landscape.

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