Summary:
During a recent conference, Gary Illyes from the Google Search team stated that links are not among the top three ranking signals used by Google Search. This statement contradicts the long-held belief that links play a significant role in search engine optimization (SEO).
Key Points:
• Gary Illyes, a member of the Google Search team, made a statement at PubCon regarding the importance of links in Google’s ranking algorithm.
• Illyes mentioned that links are not considered one of the top three ranking signals used by Google Search.
• This statement challenges the traditional understanding that links are a crucial factor in SEO.
• Google has been downplaying the significance of links in its ranking algorithm for the past few years.
• Other ranking signals, such as content relevance and user experience, may have a more significant impact on search rankings than links.
• It is important for SEO professionals and website owners to consider a holistic approach to optimization, focusing on various factors beyond just links.
Hot Take:
Gary Illyes’ statement about links not being among the top three ranking signals used by Google Search is significant. It challenges the long-standing belief that links are crucial for SEO success. This statement emphasizes the need for a well-rounded approach to optimization, focusing on various factors such as content relevance, user experience, and other ranking signals.
Conclusion:
While links have traditionally been considered an essential aspect of SEO, Gary Illyes’ statement suggests that their importance may have diminished in Google’s ranking algorithm. This highlights the need for SEO professionals and website owners to adopt a comprehensive approach to optimization, considering various factors beyond just links. It is crucial to prioritize content relevance, user experience, and other ranking signals to achieve better search rankings.
Original article: https://www.seroundtable.com/google-links-no-longer-a-top-three-ranking-factor-36094.html