Summary:
Bing is reportedly testing a new feature that displays ads on the left side bar of its search results. Previously, this space was reserved for organic free listing details, but now Bing is experimenting with showing Microsoft Advertising search ads in that panel.
Key Points:
- Bing is testing a new feature that displays ads on the left side bar of its search results.
- Previously, the left side bar was reserved for organic free listing details.
- The new feature shows Microsoft Advertising search ads in the left side bar.
- This move could potentially increase visibility and click-through rates for advertisers.
- It is unclear how this change will impact organic search results and user experience.
- Bing has not made an official announcement about this feature.
Hot Take:
Bing’s decision to test displaying ads on the left side bar of its search results could be a strategic move to increase revenue and provide advertisers with more visibility. However, it remains to be seen how this change will impact organic search results and user experience. Bing should carefully consider the balance between ads and organic content to ensure a positive user experience.
Conclusion:
Bing’s experiment with displaying ads on the left side bar of its search results shows the search engine’s ongoing efforts to optimize its advertising platform. This move has the potential to benefit advertisers by increasing visibility, but it is important for Bing to maintain a balance between ads and organic content to ensure a positive user experience. As the testing phase progresses, it will be interesting to see how Bing incorporates this feature into its search results.
Original article: https://www.seroundtable.com/bing-testing-ads-on-left-side-panel-36801.html