Summary:
Bing is reportedly testing a new feature that displays the number of visitors a website has received in the past month directly in search ads. This feature aims to provide users with more information about the popularity and credibility of a website before they click on the ad. The number of visitors is displayed as “X visitors in the past month” in the ad, giving users an idea of the website’s traffic volume.
Key Points:
- Bing is testing a new feature that shows the number of visitors a website has received in the past month in search ads.
- The feature aims to provide users with more information about a website’s popularity and credibility.
- The number of visitors is displayed as “X visitors in the past month” in the search ad.
- This feature can help users make more informed decisions about which websites to visit.
- It is currently unclear how Bing determines and verifies the number of visitors for each website.
- This feature could potentially impact advertisers’ click-through rates and the overall performance of their search ads.
- It is not known when or if this feature will be rolled out to all Bing users.
Hot Take:
Bing’s new feature of displaying the number of visitors in search ads could be a game-changer in terms of providing users with more transparency and helping them make informed decisions. By showing the popularity of a website, users can gauge its credibility and relevance before clicking on the ad. However, it remains to be seen how Bing determines and verifies the visitor numbers, and whether this feature will have a significant impact on advertisers’ click-through rates.
Conclusion:
Bing’s testing of displaying visitor numbers in search ads is a step towards enhancing user experience and providing more transparency in search results. If implemented successfully, this feature could potentially influence users’ decision-making process and impact advertisers’ performance. It will be interesting to see how Bing refines and rolls out this feature in the future.
Original article: https://www.seroundtable.com/bing-number-of-visits-on-search-ads-36137.html