Changing Domain from www to Non-www: Impact on Search Engine Rankings & Google’s Take

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In a recent statement, Google’s John Mueller addressed the impact of changing a domain from www to non-www. According to Mueller, this change should not have a significant effect on rankings. He suggests that Google will likely recognize the change and adjust accordingly, resulting in minimal impact on search engine rankings.

Key Points:

  • Changing a domain from www to non-www is unlikely to have a major impact on search engine rankings.
  • Google’s algorithms are designed to recognize and adapt to such changes.
  • While there may be some temporary fluctuations in rankings, they are expected to stabilize over time.
  • It is important to ensure proper implementation of the change to avoid any potential negative consequences.
  • Other factors, such as the quality of content and website structure, have a more significant impact on SEO performance.

Hot Take:

Mueller’s statement reinforces the idea that changing from www to non-www for a domain is a relatively safe and straightforward process. It suggests that webmasters need not worry about significant negative consequences on search engine rankings. However, it is still essential to implement the change correctly and focus on other crucial SEO factors to achieve optimal performance.


While changing a domain from www to non-www may not have a substantial impact on search engine rankings, it is always advisable to proceed with caution and ensure proper implementation. SEO success relies on various factors, and webmasters should focus on creating high-quality content, optimizing website structure, and following best practices to achieve long-term success in search engine rankings.

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