Summary:
In a recent statement, Google’s Search Liaison, Danny Sullivan, reiterated that adding schema or structured data markup to web pages will not directly impact their rankings in Google Search. Sullivan emphasized that using schema does not provide a ranking boost and has no correlation with improved rankings.
Key Points:
The following are the key points from the article:
– Google’s Search Liaison, Danny Sullivan, clarified that adding schema or structured data markup to web pages does not result in better rankings in Google Search.
– Sullivan explicitly stated that using schema does not provide a ranking boost and has no impact on search rankings.
– Schema, or structured data markup, is a way to provide additional context and information about web pages to search engines.
– While schema can enhance the appearance of search results by displaying rich snippets, it does not directly influence rankings.
– Google has consistently maintained that the use of schema is not a ranking factor and should not be relied upon solely for improving search rankings.
Hot Take:
Google’s reaffirmation that schema does not impact search rankings highlights the importance of understanding the purpose and limitations of structured data markup. While schema can enhance the visibility and appearance of search results, it should not be seen as a shortcut to achieving higher rankings. Instead, focusing on creating high-quality content and optimizing other SEO factors remains crucial for improving organic search visibility.
Conclusion:
Adding schema or structured data markup to web pages does not directly influence rankings in Google Search. While schema can enhance the appearance of search results, it should not be solely relied upon for improving search rankings. SEO efforts should prioritize creating valuable content and optimizing other ranking factors to achieve better organic search visibility.
Original article: https://www.seroundtable.com/google-schema-ranking-boost-36291.html