Summary:
In a recent discussion, Google’s John Mueller addressed a question about the impact of URL structure on SEO and search rankings. The query specifically asked whether it makes a difference to place “/services/” before or after “/location/” in the URL. Mueller’s response was clear: from an SEO perspective, it doesn’t matter.
Key Points:
- John Mueller, a Google representative, was asked about the SEO implications of the order of keywords in a URL structure.
- The question specifically focused on whether “/services/” or “/location/” should come first in the URL.
- Mueller’s response was straightforward: the order of these keywords in the URL has no impact on SEO or search rankings.
- He emphasized that Google’s algorithms do not analyze the order of keywords in URLs as a ranking factor.
- URL structure is primarily important for users to understand and navigate a website, rather than for search engine optimization.
- While it is crucial to have clear and descriptive URLs, the specific order of keywords within them does not affect SEO performance.
Hot Take:
URL structure is an essential aspect of website organization and user experience, but it does not directly influence SEO or search rankings. While it’s crucial to create user-friendly URLs, focusing on the order of keywords within them is unnecessary from an SEO perspective. Instead, prioritize creating clear, concise, and descriptive URLs that accurately represent the content of your web pages.
Conclusion:
John Mueller’s statement clarifies that the order of keywords in a URL structure does not impact SEO or search rankings. While it’s important to create user-friendly URLs, the specific order of keywords within them is not a significant factor for search engine optimization. Focus on creating clear and descriptive URLs that accurately represent your website’s content and make it easier for users to navigate.
Original article: https://www.seroundtable.com/google-word-locatio-in-urls-seo-35946.html