Google Adapts Search Results to Comply with the Digital Markets Act

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Google has revealed plans to modify its search results in order to adhere to the Digital Markets Act (DMA), a new regulation. As a result, certain Google vertical search units will be eliminated, while third-party comparison site units will be incorporated into the search results.

Key Points:

– Google is making adjustments to its search results to comply with the Digital Markets Act (DMA).
– The DMA is a new regulation aimed at promoting fair competition and preventing anti-competitive behavior by large tech companies.
– As part of the changes, Google will remove certain vertical search units from its search results.
– Third-party comparison site units will be introduced to provide users with more options and promote competition.
– The goal is to ensure a level playing field for all market participants and enhance user experience.
– Google’s modifications are in response to the European Union’s efforts to regulate the power of tech giants and promote a fair digital marketplace.

Hot Take:

Google’s decision to adapt its search results to comply with the Digital Markets Act reflects the increasing scrutiny and regulation faced by tech companies. By removing certain vertical search units and incorporating third-party comparison sites, Google aims to foster competition and provide users with a wider range of options. This move highlights the importance of fair competition and user choice in the digital marketplace.


With the implementation of the Digital Markets Act, Google is taking steps to align its search results with the new regulation. By removing its own vertical search units and including third-party comparison sites, Google aims to create a more competitive and user-friendly search experience. This move demonstrates the company’s commitment to complying with regulatory requirements and promoting fair competition in the digital landscape.

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