Summary:
Google Ads has announced that it will be deprecating Shopping campaigns that use Enhanced CPC (Cost-Per-Click) starting in early October 2023. This means that advertisers who currently use Enhanced CPC for their Shopping campaigns will need to explore alternative strategies. Google suggests trying the one-click Target ROAS (Return on Advertising Spend) experiments for Shopping, which can be found in the campaign settings.
Key Points:
The deprecation of Shopping campaigns using Enhanced CPC will begin in early October 2023.
Advertisers who currently use Enhanced CPC for their Shopping campaigns will need to find alternative strategies.
Google recommends trying the one-click Target ROAS experiments for Shopping, which can be accessed in the campaign settings.
Target ROAS experiments allow advertisers to set a specific return on ad spend goal and let Google’s algorithms optimize bids accordingly.
By using Target ROAS experiments, advertisers can potentially achieve better performance and maximize their return on investment (ROI) for Shopping campaigns.
Hot Take:
Google’s decision to deprecate Shopping campaigns using Enhanced CPC reflects the company’s continuous efforts to improve and refine its advertising platform. By encouraging advertisers to explore the one-click Target ROAS experiments, Google aims to provide more effective and efficient ways for advertisers to optimize their Shopping campaigns. This change presents an opportunity for advertisers to experiment with different bidding strategies and potentially achieve better results.
Conclusion:
Advertisers who currently use Enhanced CPC for their Shopping campaigns should take note of Google’s deprecation announcement and start considering alternative strategies. The one-click Target ROAS experiments for Shopping, recommended by Google, offer a promising option for advertisers to optimize their campaigns and achieve better performance. It is important for advertisers to stay informed about these changes and adapt their strategies accordingly to make the most out of their Google Ads campaigns.
Original article: https://www.seroundtable.com/google-ads-one-click-target-roas-setting-35949.html