Google Ads Discontinues Commissions Bid Strategies for Hotel Ads in 2024

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Summary:

Google Ads has announced that it will no longer support Commissions (per Stay) and Commissions (per Conversions) bid strategies for Hotel Ads starting in October 2024. This decision is primarily driven by the phasing out of third-party cookies, as these bid strategies rely on cookie-based tracking, which will no longer be feasible in the future.

Key Points:

  • Google Ads will discontinue support for Commissions (per Stay) and Commissions (per Conversions) bid strategies for Hotel Ads in October 2024.
  • This decision is a result of the ongoing phasing out of third-party cookies.
  • Commissions (per Stay) and Commissions (per Conversions) bid strategies rely on cookie-based tracking, which will no longer be viable in the future.
  • Google Ads is actively working on alternative solutions that will provide advertisers with effective bidding strategies for Hotel Ads.
  • Advertisers are encouraged to explore other bid strategies, such as Target ROAS (Return on Ad Spend) or Enhanced Cost Per Click (ECPC), which will continue to be supported.

Hot Take:

Google’s decision to discontinue support for Commissions (per Stay) and Commissions (per Conversions) bid strategies for Hotel Ads is a direct response to the changing landscape of online advertising. With the phasing out of third-party cookies, it is crucial for advertisers to adapt and explore alternative bidding strategies that will ensure their campaigns’ success. This move by Google emphasizes the importance of staying up-to-date with industry changes and being proactive in finding new solutions.

Conclusion:

As the digital advertising landscape evolves, it is essential for advertisers to stay informed about changes that may impact their strategies. Google’s decision to stop supporting Commissions (per Stay) and Commissions (per Conversions) bid strategies for Hotel Ads is a clear indication of the industry’s shift away from cookie-based tracking. Advertisers should explore alternative bidding strategies, such as Target ROAS or Enhanced Cost Per Click, to ensure the continued effectiveness of their campaigns.

Original article: https://www.seroundtable.com/google-ads-to-sunset-commissions-bidding-for-hotel-ads-36851.html