Summary:
Google Ads has made the decision to stop maintaining the individual and ad group keyword forecasting data in the Keyword Planner tool. Ginny Marvin, Google’s Ad Liaison, confirmed this news, stating that the decision was made because only a small number of advertisers were using this feature. The change went into effect during the summer.
Key Points:
The Keyword Planner tool in Google Ads will no longer provide individual and ad group keyword forecasting data.
Ginny Marvin, Google’s Ad Liaison, confirmed the decision and stated that the change was made due to low usage of this feature by advertisers.
The decision to stop maintaining the forecasting data was implemented during the summer.
The Keyword Planner tool is still available for other keyword research purposes, such as finding new keyword ideas and estimating search volume.
Hot Take:
Google’s decision to discontinue maintaining the individual and ad group keyword forecasting data in the Keyword Planner tool is likely a result of low demand from advertisers. This change may not have a significant impact on most advertisers who primarily use the tool for keyword research and search volume estimation. However, for those who relied on the forecasting data for their advertising strategies, they may need to explore alternative methods or tools to obtain similar insights.
Conclusion:
Google Ads has decided to stop providing individual and ad group keyword forecasting data in the Keyword Planner tool due to low usage. While this change may not affect the majority of advertisers, those who heavily relied on this feature may need to adapt their strategies and explore other options for obtaining keyword forecasting data. It’s important for advertisers to stay updated on changes in Google Ads and explore alternative tools to ensure their SEO and advertising efforts remain effective.
Original article: https://www.seroundtable.com/google-keyword-planner-forecasting-individual-ad-groups-36168.html