Summary:
Google Ads has announced that it will continue to enforce its policy of disapproving ads that use third-party click-tracking services not on their approved list. This enforcement will be rolled out gradually over the next 12 to 18 months. Advertisers are now required to use a certified click tracker to avoid ad disapproval.
Key Points:
– Google Ads will continue to enforce its policy of disapproving ads that use third-party click-tracking services not on their approved list.
– The enforcement of this policy will be gradually rolled out over the next 12 to 18 months.
– Advertisers are now required to use a certified click tracker to avoid ad disapproval.
– Google Ads had previously announced this policy, and now they have provided an update on its implementation timeline.
Hot Take:
Google Ads’ decision to enforce the use of certified click trackers for ad approval is aimed at ensuring transparency and accuracy in click-tracking. While this may require some adjustments for advertisers, it ultimately benefits both advertisers and users by maintaining the integrity of ad metrics.
Conclusion:
Advertisers using Google Ads should take note of the updated policy regarding third-party click-tracking services. It is important to ensure compliance by using certified click trackers to avoid ad disapproval. Advertisers should plan ahead and make the necessary adjustments within the given timeline to maintain the effectiveness of their ad campaigns.
Original article: https://www.seroundtable.com/google-ads-to-require-certified-click-tracker-36292.html