Summary:
Google Ads has introduced a new policy called “limited ad serving,” which requires advertisers to go through a period of getting to know each other before their ads can serve at full scale. This policy is reminiscent of the Google Sandbox, which was implemented in organic search two decades ago. The purpose of limited ad serving is to ensure that advertisers are legitimate and trustworthy before allowing their ads to reach a wider audience.
Key Points:
• Google Ads has implemented a new policy called limited ad serving.
• Limited ad serving requires advertisers to go through a period of getting to know each other before their ads can serve at full scale.
• The purpose of this policy is to ensure that advertisers are legitimate and trustworthy.
• Limited ad serving is similar to the Google Sandbox, which was introduced in organic search two decades ago.
• The Google Sandbox aimed to prevent new websites from immediately ranking highly in search results, allowing Google to assess their credibility and quality before granting them full visibility.
• Limited ad serving is expected to have a similar effect, allowing Google to evaluate advertisers before allowing their ads to reach a wider audience.
• This policy is likely to impact new advertisers or those with limited advertising history more significantly.
• Advertisers will need to be patient during the limited ad serving period and focus on building trust with Google.
Hot Take:
The introduction of limited ad serving by Google Ads is a step towards ensuring the credibility and trustworthiness of advertisers. While it may cause some frustration for new advertisers or those with limited advertising history, it is a necessary measure to maintain the quality of ads and protect users from potential scams or misleading content. Advertisers should view this as an opportunity to build a strong relationship with Google and demonstrate their legitimacy.
Conclusion:
Google Ads’ limited ad serving policy is a way for Google to evaluate the credibility and trustworthiness of advertisers before allowing their ads to reach a wider audience. This policy, reminiscent of the Google Sandbox in organic search, aims to maintain the quality of ads and protect users from potential scams. Advertisers should be patient during the limited ad serving period and focus on building trust with Google to ensure long-term success in their advertising efforts.
Original article: https://www.seroundtable.com/google-ads-sandbox-limited-ad-serving-policy-35973.html