Summary:
Google has recently sent out an email to certain advertisers who use location assets within Google Ads, informing them about “new policy requirements.” The email states that if a business’s location is closed, not recognized, or doesn’t match the location mentioned in the ads, then the use of Google Ads location assets is not permitted.
Key Points:
• Google has issued new policy requirements for advertisers using location assets in Google Ads.
• The email specifically mentions that if a business’s location is closed, not recognized, or doesn’t match the location mentioned in the ads, the use of Google Ads location assets is not allowed.
• This policy change aims to ensure that the information provided in ads aligns with the actual location of the business.
• Advertisers are advised to review their location assets and make necessary updates to comply with the new policy requirements.
• Failure to comply with the new policy may result in the disapproval or removal of ads using location assets.
Hot Take:
Google’s new policy requirements for location assets in Google Ads are a step towards ensuring accurate and reliable information for users. By disallowing the use of location assets when the business’s location is closed, not recognized, or doesn’t match the ads, Google aims to maintain the integrity of its advertising platform.
Conclusion:
Advertisers using location assets in Google Ads should carefully review their information and make necessary updates to comply with the new policy requirements. It is crucial to ensure that the location mentioned in the ads accurately reflects the actual business location to avoid any disapproval or removal of ads. This policy change ultimately benefits both advertisers and users by providing accurate and reliable information.
Original article: https://www.seroundtable.com/google-ads-policy-location-assets-update-36319.html