Summary:
Google has made a change to its Google Ads trademark policies, eliminating the ability to have industry-wide blocks for trademarked terms. Instead, advertisers will now need to block trademarked terms on a specific advertiser level. While Google claims this change will make things faster, it actually requires more effort for some advertisers.
Key Points:
– Google has removed the option for industry-wide blocks for trademarked terms in Google Ads.
– Advertisers will now need to block trademarked terms on a specific advertiser level.
– Google claims that this change will make the process faster.
– However, some advertisers are finding that this change actually requires more effort.
– Advertisers will now need to manually block trademarked terms for each individual advertiser, which can be time-consuming.
– This change may impact advertisers who rely on industry-wide blocks to protect their brand and prevent trademark infringement.
Hot Take:
While Google’s intention may have been to streamline the process, the removal of industry-wide blocks for trademarked terms in Google Ads seems to have created more work for advertisers. This change may be particularly burdensome for advertisers who rely on these blocks to protect their brand and prevent trademark infringement. It remains to be seen how advertisers will adapt to this new policy and whether it will have any significant impact on their advertising strategies.
Conclusion:
Google’s decision to eliminate industry-wide blocks for trademarked terms in Google Ads has caused some frustration among advertisers. This change requires advertisers to manually block trademarked terms for each individual advertiser, which can be time-consuming and labor-intensive. Advertisers will need to find alternative strategies to protect their brand and prevent trademark infringement in light of this policy change.
Original article: https://www.seroundtable.com/google-ads-trademarks-appeal-form-35803.html