Summary:
Google made an announcement on Friday that it will no longer serve ads over google.com for AdSense for Search (AFS), AdSense for Shopping (AFSh), and Programmable Search Engine (ProSE). This change will also result in the deprecation of ad personalization for these products, as Google cookies will no longer be accessible.
Key Points:
– Google has decided to stop serving ads over google.com for AdSense for Search (AFS), AdSense for Shopping (AFSh), and Programmable Search Engine (ProSE).
– This change will impact the ad personalization feature for these products, as Google cookies will no longer be available.
– AdSense for Search (AFS) allows website owners to display Google search ads on their sites and earn revenue from clicks.
– AdSense for Shopping (AFSh) enables website owners to display product ads from Google Shopping on their sites.
– Programmable Search Engine (ProSE) allows website owners to create custom search engines using Google’s search technology.
– The deprecation of ad personalization means that ads served through these products will no longer be tailored to individual users based on their browsing behavior.
– Google’s decision to stop serving ads over google.com for these products may have implications for website owners who rely on these ad formats for revenue generation.
– Google has not provided a specific reason for this change, but it could be part of the company’s ongoing efforts to improve user privacy and data protection.
Hot Take:
Google’s decision to stop serving ads over google.com for AdSense for Search, AdSense for Shopping, and Programmable Search Engine may have significant implications for website owners who rely on these ad formats for revenue. The deprecation of ad personalization could impact the effectiveness of these ads, as they will no longer be tailored to individual users. This move aligns with Google’s focus on user privacy and data protection, but it remains to be seen how it will affect the advertising landscape.
Conclusion:
Google’s announcement about discontinuing ads over google.com for AdSense for Search, AdSense for Shopping, and Programmable Search Engine indicates a shift in the company’s approach to ad serving and personalization. Website owners who utilize these ad formats will need to explore alternative revenue generation strategies. This change also reflects Google’s ongoing efforts to prioritize user privacy and data protection, although its impact on the advertising industry remains to be seen.
Original article: https://www.seroundtable.com/adsense-serving-google-com-ad-personalization-deprecating-36332.html