Summary:
Google has revealed its plans to expand the use of AI-powered tools for Google Ads, its search ads platform. The company is introducing conversational tools that utilize AI to create ads, which will now undergo an expanded beta test. Additionally, Google announced that generative AI will be employed to automatically create assets for ads.
Key Points:
– Google is expanding the use of AI-powered tools for Google Ads, its search ads platform.
– The company is introducing conversational tools that utilize AI to create ads.
– These AI-powered conversational tools will now undergo an expanded beta test.
– Google also announced that generative AI will be used to automatically create assets for ads.
– The implementation of generative AI will enhance the efficiency of ad creation.
Hot Take:
Google’s expansion of AI-powered tools for Google Ads demonstrates the company’s commitment to leveraging advanced technology to improve ad creation and efficiency. By introducing conversational tools and generative AI, Google aims to streamline the process of creating ads and enhance the overall effectiveness of its search ads platform.
Conclusion:
With the expanded beta test of AI-powered conversational tools and the integration of generative AI for asset creation, Google Ads is set to become more user-friendly and efficient. Advertisers can expect improved ad creation capabilities and enhanced performance as Google continues to innovate and leverage AI technology in its search ads platform.
Original article: https://www.seroundtable.com/google-ads-expands-ai-tools-36085.html