Summary:
Google has been displaying product images in search snippets for several years, and now it is expanding this feature to include local listings as well. However, instead of linking directly to the individual products, these listings are directing users to product listing pages.
Key Points:
• Google has a history of showing product images in search snippets, and it is now extending this feature to local listings.
• The new feature displays product images alongside the local listing information in search results.
• However, instead of linking directly to the specific products, the listings lead users to product listing pages.
• This means that users have to navigate through the product listing pages to find the desired product, rather than being directed to the product page directly.
• It is unclear why Google has chosen to link to product listing pages instead of the individual product pages.
• This change could potentially impact user experience and conversion rates, as users may find it more cumbersome to find and purchase specific products.
• It is important for businesses to optimize their product listing pages to ensure a smooth user experience and maximize conversions.
Hot Take:
Google’s decision to link local listings to product listing pages instead of the individual product pages is a curious one. While it may provide more exposure for businesses, it could also lead to a more complicated user experience. It remains to be seen how this change will impact conversion rates and whether businesses will need to adjust their SEO strategies accordingly.
Conclusion:
Google is expanding its display of product images in search snippets to include local listings. However, instead of linking directly to the products, the listings lead users to product listing pages. This change could potentially impact user experience and conversion rates, and businesses should optimize their product listing pages accordingly. It will be interesting to see how this feature evolves and whether Google will make any further adjustments based on user feedback.
Original article: https://www.seroundtable.com/google-snippet-product-listings-local-images-36750.html