Summary:
Google has introduced a new ad format called AR beauty ads, which allows brands to promote their lip and eye products using augmented reality technology. This feature is currently available for Google Shopping ads, where brands can replace the product image with a “try-on experience.” Google has stated that they will soon be adding the option for promoting foundation products as well.
Key Points:
– Google has launched a new ad format called AR beauty ads.
– This feature is currently available for lip and eye products in Google Shopping ads.
– Brands can replace the product image with an augmented reality “try-on experience.”
– Google plans to expand this feature to include foundation products in the near future.
Hot Take:
Google’s introduction of AR beauty ads is a significant development in the advertising space. By allowing brands to offer a virtual try-on experience, this new ad format has the potential to enhance the shopping experience and increase engagement with beauty products. It also aligns with the growing trend of using augmented reality technology in the retail industry.
Conclusion:
With the launch of AR beauty ads, Google is providing brands with a unique opportunity to showcase their lip and eye products using augmented reality. This feature has the potential to revolutionize the way consumers interact with beauty ads and make more informed purchasing decisions. As Google continues to expand this feature to include other beauty products, it will be interesting to see how brands leverage this technology to drive sales and enhance their advertising strategies.
Original article: https://www.seroundtable.com/google-ar-beauty-ads-36277.html