Summary:
Google has introduced new impression metrics for advertisers using the Google Local Service Ads (LSA) platform. These metrics were discovered by Ben Turner, who noticed the inclusion of impression share metrics in certain Google LSA accounts.
Key Points:
• Google has introduced new impression metrics for advertisers on the Google Local Service Ads platform.
• The inclusion of impression share metrics was discovered by Ben Turner.
• These metrics provide advertisers with insights into the visibility and reach of their ads on the Google LSA platform.
• The impression share metric allows advertisers to see the percentage of impressions their ads received out of the total number of eligible impressions.
• This addition of impression metrics will help advertisers better understand the performance of their ads and make informed decisions to optimize their campaigns on the Google LSA platform.
Hot Take:
The introduction of new impression metrics for advertisers on the Google Local Service Ads platform is a positive development. These metrics will provide advertisers with valuable insights into the visibility and reach of their ads, allowing them to optimize their campaigns and improve their overall performance.
Conclusion:
With the inclusion of impression share metrics, advertisers using the Google Local Service Ads platform will now have a clearer understanding of how their ads are performing. This will enable them to make data-driven decisions and optimize their campaigns for better results. The addition of these impression metrics is a step towards providing advertisers with more transparency and control over their advertising efforts on the Google LSA platform.
Original article: https://www.seroundtable.com/google-local-service-ads-impression-metrics-36474.html