Summary:
A publisher recently complained about Google not displaying details in the “About this site” or “About the source” section of Google Search results for their website. In response, Danny Sullivan, Google’s Search Liaison, stated that the absence of this information does not directly impact a site’s ranking.
Key Points:
• A publisher expressed frustration about Google not showing information in the “About this site” or “About the source” section of Google Search results for their website.
• Danny Sullivan, Google’s Search Liaison, responded to the complaint, stating that the absence of this information does not have a direct impact on a site’s ranking.
• Sullivan emphasized that the “About this site” section is not a ranking factor and not having information displayed there does not mean a site will rank better or worse.
• The “About this site” section is designed to provide users with additional context about a website and its content, but it is not a determining factor in search rankings.
• Google aims to display accurate and helpful information in the “About this site” section, but it may not always be available for every website.
Hot Take:
While it can be frustrating for publishers to see missing information in the “About this site” section of Google Search results, it’s important to remember that this does not directly impact a site’s ranking. SEO efforts should focus on other factors that have a more significant influence on search rankings, such as quality content, relevant keywords, and user experience.
Conclusion:
Publishers should not be overly concerned about the absence of information in the “About this site” or “About the source” section of Google Search results. While it can be helpful to provide additional context for users, this section does not play a role in determining a site’s ranking. Instead, publishers should focus on optimizing their websites with high-quality content and other SEO best practices to improve their visibility in search results.
Original article: https://www.seroundtable.com/google-about-the-source-ranking-36533.html