Summary:
Google has decided to terminate its contract with Appen, a major provider of third-party human search quality raters. Appen received notice of this termination on January 20th, and the contract is set to end on March 19, 2024.
Key Points:
- Google has terminated its contract with Appen, a significant source of third-party human search quality raters.
- Appen received notice of the termination on January 20th.
- The contract between Google and Appen will officially end on March 19, 2024.
Hot Take:
Google’s decision to terminate its contract with Appen raises questions about the future of third-party human search quality raters. It remains to be seen how Google will fill this gap and ensure the quality of its search results.
Conclusion:
The termination of Google’s contract with Appen highlights the dynamic nature of the search engine optimization (SEO) industry. As Google continues to refine its algorithms and search quality evaluation processes, it is essential for businesses and SEO professionals to stay updated and adapt their strategies accordingly.
Original article: https://www.seroundtable.com/google-search-quality-raters-cut-36767.html