Summary:
Google is reportedly testing a new feature in its mobile search ads interface that displays two lines of text for sitelinks. Sitelinks are additional links that appear below the main search ad and direct users to specific pages on a website. This new feature would allow advertisers to provide more detailed information and increase the visibility of their sitelinks in mobile search results.
Key Points:
- Google is testing a new feature in its mobile search ads interface.
- The feature displays two lines of text for sitelinks.
- Sitelinks are additional links that appear below the main search ad.
- This new feature allows advertisers to provide more detailed information.
- The double-line sitelinks aim to increase the visibility of sitelinks in mobile search results.
Hot Take:
Google’s testing of double-line sitelinks in mobile search ads is a promising development for advertisers. By providing more detailed information, businesses can enhance their ad’s visibility and potentially attract more clicks. This feature could be particularly beneficial for mobile users who often have limited screen space and need concise information quickly.
Conclusion:
If Google rolls out the double-line sitelinks feature, advertisers will have an opportunity to optimize their mobile search ads by providing more relevant and compelling information. This could lead to improved ad performance and better user engagement. Advertisers should stay updated on Google’s testing and be prepared to adapt their strategies accordingly to leverage this new feature effectively.
Original article: https://www.seroundtable.com/google-ads-double-line-sitelinks-36808.html