Summary:
Google is reportedly testing longer-form justifications in its local search results. This was discovered by Miriam Ellis, who shared an example on X. In the example, Yelp provided a more detailed description/justification for a local business. This suggests that Google is experimenting with displaying longer and more informative snippets from third-party sources in its local search results.
Key Points:
• Google is testing longer-form justifications in its local search results.
• Miriam Ellis shared an example on X, where Yelp provided a more extended description/justification for a local business.
• This indicates that Google may be experimenting with showing longer and more informative snippets from third-party sources in its local search results.
Hot Take:
Google’s potential move to display longer-form justifications in local search results could be beneficial for users seeking more detailed information about local businesses. By incorporating longer snippets from trusted third-party sources like Yelp, Google can provide users with more comprehensive insights into the businesses they are searching for. This could enhance the overall user experience and help users make more informed decisions.
Conclusion:
While Google’s testing of longer-form justifications in local search results is still in its early stages, it shows the search engine’s commitment to improving the quality and depth of information available to users. If this feature is rolled out widely, it could significantly enhance the local search experience and empower users with more detailed insights into local businesses. Businesses should continue to focus on providing accurate and comprehensive information across various platforms to ensure they are well-represented in these longer-form justifications.
Original article: https://www.seroundtable.com/google-longer-local-justifications-36418.html