Google Testing New Feature: Highlighting Text in Search Result Snippets

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Summary:

Google is reportedly testing a new feature that highlights portions of text in search result snippets. This feature is distinct from the existing highlighting of featured snippets, “people also ask” sections, “things to know,” or sections of the explore feature. The new feature involves Google using a blue highlight on the normal search result snippets.

Key Points:

– Google is testing a new feature that highlights specific portions of text in search result snippets.
– This feature is different from the existing highlighting of featured snippets, “people also ask” sections, “things to know,” or sections of the explore feature.
– The new feature involves Google using a blue highlight on the normal search result snippets.
– It is unclear how widespread this test is or if it will be rolled out to all users.
– This feature could potentially help users quickly identify relevant information within search result snippets.

Hot Take:

Google’s testing of highlighting portions of text in search result snippets could be a useful addition to the search experience. By making it easier for users to identify relevant information within snippets, this feature has the potential to enhance the overall search experience and improve user satisfaction.

Conclusion:

While it is still uncertain if Google will roll out this feature to all users, the testing of highlighting portions of text in search result snippets shows Google’s ongoing efforts to improve the search experience. If implemented, this feature could provide users with a more efficient way to find the information they need directly from the search results.

Original article: https://www.seroundtable.com/google-highlight-snippet-36053.html