Summary:
Google is testing a new button format for displaying phone numbers on search result snippets. Previously, Google would show phone numbers on search results when it believed the user wanted to call a specific store. However, the new button format appears to be more visually distinct and button-like.
Key Points:
• Google has been displaying phone numbers on search result snippets for several years.
• The current format of displaying phone numbers on search results is not visually distinct.
• The new button format being tested by Google appears to be more button-like and visually distinct.
• The purpose of the new button format is to make it easier for users to identify and click on phone numbers they want to call.
• The new button format is currently being tested by Google, and it is unclear when or if it will be rolled out to all users.
Hot Take:
Google’s testing of a new button format for displaying phone numbers on search result snippets shows their commitment to improving user experience. By making phone numbers more visually distinct and button-like, Google aims to make it easier for users to find and call businesses directly from search results. This change could potentially enhance the user’s ability to connect with businesses quickly and efficiently.
Conclusion:
Google’s ongoing efforts to refine search result snippets demonstrate their dedication to providing a seamless user experience. The testing of a new button format for displaying phone numbers is a step towards improving the visibility and accessibility of contact information on search results. If implemented, this change could benefit both users and businesses by facilitating direct communication and enhancing the overall search experience.
Original article: https://www.seroundtable.com/google-search-phone-number-buttons-36739.html