Summary:
In 2020, Jerry Dischler, the Vice President and General Manager at Google, testified under oath that Google adjusted its ad prices to align with its revenue targets. This meant that ad prices increased by 5% to 10% without any prior communication to advertisers. This revelation sheds light on Google’s practices and raises questions about transparency in the advertising industry.
Key Points:
• Jerry Dischler, the Vice President and General Manager at Google, admitted under oath that Google adjusted ad prices to meet revenue targets.
• Ad prices increased by 5% to 10% without informing advertisers about the changes.
• This lack of transparency raises concerns about Google’s practices and the fairness of the advertising industry.
• The revelation highlights the need for more transparency and communication between advertising platforms and advertisers.
• Advertisers may need to be more vigilant and closely monitor their ad spend to ensure they are not being overcharged.
Hot Take:
Google’s admission that it adjusted ad prices without notifying advertisers raises serious concerns about transparency and fairness in the advertising industry. Advertisers rely on accurate and transparent pricing information to make informed decisions about their ad spend. This revelation highlights the need for greater transparency and communication between advertising platforms and advertisers to ensure a level playing field.
Conclusion:
The revelation that Google adjusted ad prices without informing advertisers emphasizes the importance of transparency and fairness in the advertising industry. Advertisers should closely monitor their ad spend and demand clear communication from advertising platforms to ensure they are getting the best value for their investment. This incident serves as a reminder that advertisers need to stay vigilant and advocate for transparency in the ever-evolving world of digital advertising.
Original article: https://www.seroundtable.com/google-raised-ad-prices-to-hit-revenue-goals-36073.html