Google’s AdSense Revenue-Share Change: Per Impression vs Per Click

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Summary:

Google has announced a change to its AdSense revenue-share structure, stating that it will now pay publishers per impression instead of per click. However, Google assures publishers that this change will not affect how much they get paid.

Key Points:

• Google is altering its AdSense revenue-share structure.
• The change involves paying publishers per impression rather than per click.
• Google emphasizes that this change will not impact the amount publishers receive in payment.

Hot Take:

Google’s decision to shift from paying publishers per click to per impression in its AdSense revenue-share structure may have implications for publishers. While Google assures that this change will not affect their earnings, it remains to be seen how this shift will impact publishers’ revenue in the long run.

Conclusion:

Google’s announcement of a change in its AdSense revenue-share structure, specifically the shift from per click to per impression payment, raises questions about the potential impact on publishers’ earnings. While Google claims that this change will not affect how much publishers get paid, it remains to be seen how this adjustment will play out in practice. Publishers will need to closely monitor their revenue and assess the impact of this change on their overall earnings.

Original article: https://www.seroundtable.com/google-adsense-payment-changes-36313.html