Summary:
In a recent post by Joy Hawkin and her team, they discuss a new local ranking factor introduced by Google. The factor in question is whether a business is currently listed as open or closed based on its business hours. Hawkin explains that businesses that are currently closed are now ranking lower than they did a few weeks ago. This indicates that Google’s local ranking algorithm now takes into account the business hours of operation.
Key Points:
The new local ranking factor introduced by Google focuses on whether a business is currently listed as open or closed based on its business hours.
Businesses that are currently closed are now ranking lower than they did a few weeks ago.
This change suggests that Google’s local ranking algorithm now considers the business hours of operation as a significant factor in determining rankings.
Hot Take:
Google’s latest update to its local ranking algorithm, which takes into account the open or closed status of businesses based on their business hours, highlights the importance of accurate and up-to-date information for local SEO. It emphasizes the need for businesses to ensure that their operating hours are correctly listed on Google My Business and other relevant platforms to maintain a competitive edge in local search results.
Conclusion:
With this new local ranking factor, businesses need to pay close attention to their business hours and ensure that they are accurately reflected online. By keeping their operating hours up to date, businesses can improve their chances of ranking higher in local search results. This update underscores the significance of accurate information and highlights the ongoing evolution of Google’s local ranking algorithm.
Original article: https://www.seroundtable.com/google-local-ranking-closed-open-36520.html