Summary:
Google’s local search ranking algorithm now takes into account whether a location is open or not as part of its ranking system. This change was confirmed by Google’s Search Liaison, Danny Sullivan, who stated that “openness” has been a factor in their local ranking systems for a while, but it has recently become a stronger signal for non-navigational queries.
Key Points:
– Google’s local search ranking algorithm now considers whether a location is open or closed.
– This change was confirmed by Google’s Search Liaison, Danny Sullivan.
– “Openness” has been a factor in Google’s local ranking systems for some time.
– The signal of whether a location is open or not has become stronger for non-navigational queries.
Closing Paragraph:
This update to Google’s local search ranking algorithm highlights the importance of providing accurate and up-to-date information about a business’s operating hours. It also emphasizes the need for businesses to ensure that their online listings are regularly updated to reflect any changes in their opening hours. By doing so, businesses can improve their visibility in local search results and attract more potential customers.
Conclusion:
Google’s consideration of a location’s openness in its local search ranking algorithm is a significant development for businesses. It underscores the importance of maintaining accurate and up-to-date information about operating hours to improve visibility in local search results. Businesses should prioritize keeping their online listings updated to ensure they are providing accurate information to potential customers.
Original article: https://www.seroundtable.com/google-confirms-local-search-algorithm-open-signal-36565.html