Summary:
Google’s Local Service Ads (LSA) and Google Screened previously displayed the same advertisers as users scrolled down the search results page. However, Google has now made a change where it loads unique and different advertisers when new Google Screened LSAs are shown.
Key Points:
• Google’s Local Service Ads (LSA) and Google Screened are advertising features that help users find local service providers.
• Previously, when users scrolled down the search results page, the same advertisers would be displayed for both LSA and Google Screened.
• Google has now updated the system so that when new Google Screened LSAs are shown, they load unique and different advertisers.
• This change aims to provide users with a wider range of options and increase competition among advertisers.
• The update is expected to benefit both users and advertisers by offering more variety and opportunities for businesses to reach potential customers.
• It is important for advertisers to monitor their performance and adjust their strategies accordingly to take advantage of this change.
Hot Take:
Google’s decision to load unique and different advertisers for new Google Screened LSAs is a positive move that enhances user experience and promotes healthy competition among advertisers. By providing users with a wider range of options, Google aims to improve the quality and relevance of search results, ultimately benefiting both users and businesses.
Conclusion:
With this update, Google is striving to improve the effectiveness of its advertising features by ensuring that users are presented with a diverse selection of service providers. Advertisers should stay vigilant and adapt their strategies to leverage this change, as it offers new opportunities to reach potential customers and stand out from the competition.
Original article: https://www.seroundtable.com/google-screened-lsa-unique-advertisers-on-page-load-36157.html