Summary:
Google’s new policy of not allowing personalization of ads for consumer finance in the United States and Canada is causing problems for advertisers outside of the consumer finance industry. The policy is seen as overreaching and is causing headaches for advertisers who are not even in the consumer finance space.
Key Points:
• Google recently implemented a policy that prohibits the personalization of ads for consumer finance in the United States and Canada.
• This policy is causing difficulties for advertisers who are not in the consumer finance industry.
• Advertisers outside of the consumer finance space are finding it challenging to comply with the new policy.
• The policy is seen as overreaching and is causing frustration among advertisers.
• Advertisers are concerned that this policy may have unintended consequences and impact their ability to effectively target their audience.
Hot Take:
Google’s new policy of not allowing personalization of ads for consumer finance in the United States and Canada may be well-intentioned, but it is causing unnecessary headaches for advertisers who are not even in the consumer finance industry. This overreaching policy is frustrating advertisers and may have unintended consequences for their ability to effectively reach their target audience.
Conclusion:
While Google’s new policy aims to protect consumers in the consumer finance industry, it is causing difficulties for advertisers outside of this space. Advertisers are concerned about the impact this policy may have on their ability to personalize ads and effectively target their audience. It remains to be seen whether Google will make any adjustments to this policy to address the concerns of advertisers.
Original article: https://www.seroundtable.com/google-ads-new-consumer-finance-policy-overreaching-36548.html