Summary:
During the Microsoft AI event, Kya Sainsbury-Carter, the Corporate Vice President of Microsoft Advertising, revealed that ads within Bing Chat are receiving higher click rates compared to traditional search. Specifically, the click rates on ads within Bing Chat are 1.8 times higher overall and 11% higher for shopping ads.
Key Points:
The Microsoft AI event featured Kya Sainsbury-Carter, the Corporate Vice President of Microsoft Advertising.
Ads within Bing Chat are receiving higher click rates compared to traditional search.
Overall, the click rates on ads within Bing Chat are 1.8 times higher.
For shopping ads specifically, the click rates within Bing Chat are 11% higher.
Hot Take:
The higher click rates on ads within Bing Chat indicate the potential for advertisers to reach a more engaged audience. This could be attributed to the interactive and conversational nature of chat platforms, which may lead to more targeted and relevant ad placements. Advertisers should consider leveraging Bing Chat as a valuable channel for their advertising campaigns.
Conclusion:
The findings from Microsoft Advertising highlight the effectiveness of ads within Bing Chat, with significantly higher click rates compared to traditional search. This presents an opportunity for advertisers to tap into a more engaged audience and potentially improve their ad performance. Incorporating Bing Chat into advertising strategies could lead to increased visibility and conversions.
Original article: https://www.seroundtable.com/bing-chat-clicks-on-ads-1-8x-higher-36099.html