How to Optimize Content for SEO: Insights from Google’s Danny Sullivan

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In a recent interaction, Danny Sullivan, the Google Search Liaison, provided specific feedback on an article to make it more helpful. Although the feedback is specific to that particular article, it can be valuable for others to learn from. Sharing this feedback can provide insights into how to improve content for better search engine optimization (SEO) results.

Key Points:

• Danny Sullivan, the Google Search Liaison, responded to a specific article with feedback on how to make it more helpful.
• While the feedback is specific to that article, it can be beneficial for others to understand and apply similar principles to their content.
• The feedback from Sullivan emphasizes the importance of providing clear and concise information that directly answers users’ questions.
• He suggests avoiding excessive use of jargon or technical terms that may confuse readers.
• Sullivan also highlights the significance of organizing content in a logical and structured manner, making it easier for users to navigate and understand.
• Additionally, he advises using headings and subheadings effectively to break down the content and make it more scannable for readers.
• Sullivan recommends incorporating relevant images, charts, or graphs to enhance the visual appeal and understanding of the content.
• He emphasizes the importance of addressing the main topic comprehensively, covering all relevant aspects to provide a comprehensive resource for users.
• Sullivan also suggests linking to reputable sources and providing references to support the information presented in the article.
• Lastly, he encourages content creators to consider the user’s perspective and ensure that the content is genuinely helpful and valuable to them.

Hot Take:

Danny Sullivan’s feedback on how to make an article more helpful provides valuable insights into optimizing content for SEO. By focusing on providing clear, concise, and comprehensive information, along with a logical structure and visual aids, content creators can enhance their chances of ranking well in search engine results. It’s essential to prioritize the user’s experience and ensure that the content is genuinely valuable to them.


Danny Sullivan’s specific feedback on improving an article’s helpfulness offers valuable guidance for content creators aiming to optimize their content for SEO. By following his suggestions, such as providing clear answers, avoiding jargon, organizing content effectively, and incorporating visual aids, creators can enhance the user experience and increase the chances of their content ranking well in search engine results. It’s crucial to prioritize the user’s needs and deliver valuable, comprehensive information to improve SEO performance.

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