Improving the Placement and Visibility of “Ad” Labels on Bing’s Search Ads

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Summary:

The article discusses the placement and visibility of the “ad” label on search ads in Bing’s search results. The author shares their personal experience of taking a significant amount of time, around 20-30 seconds, to locate the ad label on the ads displayed in Bing’s search results.

Key Points:

  • The author shares two screenshots of search ads in Bing’s search results.
  • They mention that it took them a considerable amount of time, around 20-30 seconds, to find the “ad” label on these ads.
  • The screenshots show that the “ad” label is placed at the top-right corner of the ads, but it is not prominently displayed.
  • The author expresses surprise at the placement and visibility of the ad label, as it is not immediately noticeable.
  • They compare this with the more prominent and easily identifiable ad labels in Google’s search results.
  • The author suggests that Bing could improve the visibility of the ad label to make it more user-friendly and transparent.

Hot Take:

The placement and visibility of the “ad” label on search ads play a crucial role in ensuring transparency and user experience. Bing’s current placement of the ad label seems to be less noticeable, leading to potential confusion for users. It is essential for search engines to prioritize clear labeling to maintain trust and transparency.

Conclusion:

While Bing’s search results may provide relevant ads, the placement and visibility of the “ad” label need improvement. Enhancing the visibility of the ad label will help users easily identify and differentiate between organic search results and paid advertisements. This transparency is vital for maintaining user trust and providing a positive search experience.

Original article: https://www.seroundtable.com/microsoft-bing-search-ads-hidden-35789.html