Summary:
Microsoft Advertising has released its monthly “what’s new” feature, highlighting several changes and new features to its advertising platform. The updates include the expansion of enhanced conversions to more markets, the introduction of new targeting options, improved campaign setup methods, updates to hotel center subaccounts, and enhancements to RSA reporting.
Key Points:
The key points from the article are as follows:
– Enhanced conversions, a feature that helps advertisers optimize their campaigns for specific conversion goals, is now being rolled out to more markets. This expansion allows advertisers in additional regions to benefit from improved conversion tracking and optimization.
– Microsoft Advertising has introduced new targeting options to help advertisers reach their desired audience more effectively. These options include in-market audiences, which allow advertisers to target users who have shown a high intent to purchase, and product audiences, which enable advertisers to target users based on their interactions with specific products.
– The platform has also made improvements to campaign setup, making it easier for advertisers to create and manage their campaigns. These updates include a simplified campaign creation process and the ability to copy campaign settings from existing campaigns.
– Microsoft Advertising has updated its hotel center subaccounts, allowing advertisers to manage multiple properties more efficiently. This update includes the ability to set up subaccounts for individual hotels within a chain and improved reporting capabilities for subaccounts.
– The platform has enhanced reporting for responsive search ads (RSA), providing advertisers with more insights into the performance of their RSA campaigns. The updates include new metrics and reporting dimensions, such as impressions by asset and asset performance.
Hot Take:
Microsoft Advertising continues to make significant improvements to its advertising platform, offering advertisers more tools and features to optimize their campaigns and reach their target audience effectively. The expansion of enhanced conversions to more markets, the introduction of new targeting options, and the updates to campaign setup and RSA reporting demonstrate Microsoft’s commitment to providing a robust and user-friendly advertising platform.
Conclusion:
With these updates and new features, Microsoft Advertising aims to empower advertisers to achieve better results and maximize their advertising efforts. The expansion of enhanced conversions, new targeting options, improved campaign setup methods, hotel center subaccount updates, and RSA reporting enhancements all contribute to a more comprehensive and efficient advertising experience on the Microsoft Advertising platform. Advertisers should take advantage of these updates to optimize their campaigns and drive better performance.
Original article: https://www.seroundtable.com/microsoft-advertising-enhanced-conversions-expansion-more-36848.html