Summary:
Microsoft has announced that it will be discontinuing Hotel Center subaccounts on February 6, 2024. Instead, users are encouraged to migrate to Lodging campaigns for setting up and managing Hotel Price ads and Property Promotion ads. This change is part of Microsoft’s efforts to improve and innovate its products.
Key Points:
• Microsoft will be ending Hotel Center subaccounts on February 6, 2024.
• Users are advised to transition to Lodging campaigns for Hotel Price ads and Property Promotion ads.
• This change is aimed at improving and innovating Microsoft’s products.
Hot Take:
Microsoft’s decision to discontinue Hotel Center subaccounts and promote the use of Lodging campaigns reflects their commitment to enhancing their advertising products. By streamlining the process and offering a more efficient solution, Microsoft aims to provide a better experience for advertisers in the hospitality industry.
Conclusion:
If you are currently using Hotel Center subaccounts for managing Hotel Price ads and Property Promotion ads on Microsoft, it is important to start planning your migration to Lodging campaigns. By embracing this change, you can take advantage of the improved features and functionality that Microsoft is offering. Remember to stay updated with Microsoft’s guidelines and timelines to ensure a smooth transition.
Original article: https://www.seroundtable.com/microsoft-advertising-hotel-center-lodging-campaigns-36700.html