Navigating Local SEO: Adapting to Local Pack Reductions and Utilizing the Services Feature

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In this article, the author continues their conversation with Dave DiGregorio, discussing various aspects of SEO. They touch upon topics such as local pack reductions, diversifying local SEO efforts, utilizing the services feature, and the supportive SEO community.

Key Points:

  • Local pack reductions: The conversation begins with a discussion about the recent reduction in the number of local pack results displayed in Google search. DiGregorio explains that this change can have a significant impact on local businesses, as it reduces their visibility and increases competition.
  • Diversifying local SEO efforts: DiGregorio emphasizes the importance of diversifying local SEO strategies to mitigate the effects of local pack reductions. He suggests focusing on other aspects of SEO, such as organic search results, featured snippets, and Google My Business optimization.
  • Utilizing the services feature: The conversation then moves on to the services feature on Google My Business. DiGregorio explains how this feature can be beneficial for businesses, as it allows them to showcase their services directly in search results, increasing their visibility and attracting potential customers.
  • The supportive SEO community: DiGregorio expresses his admiration for the SEO community, highlighting how supportive and collaborative it is. He mentions the various online communities, conferences, and events where SEO professionals come together to share knowledge, learn from each other, and build connections.

Hot Take:

The conversation with Dave DiGregorio sheds light on the challenges faced by local businesses due to the reduction in local pack results. However, it also provides valuable insights on how to adapt and thrive in the ever-changing SEO landscape. By diversifying local SEO efforts and leveraging features like the services feature on Google My Business, businesses can increase their visibility and attract more customers.


In the world of SEO, staying ahead of the curve is crucial. Local businesses need to be aware of the impact of local pack reductions and adapt their strategies accordingly. By diversifying their local SEO efforts and utilizing features like the services feature on Google My Business, businesses can increase their chances of success. Additionally, being part of the supportive SEO community can provide valuable resources and connections for continuous learning and growth.

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