Summary:
Google Ads has introduced a new feature in its advertiser verification program that allows advertisers to use their DBAs (doing business as) or trade names for verification. This means that advertisers can now use the names they commonly use in their business operations, as long as these names are also stated in their legal documents. Many legal documents already require the listing of DBAs, making it easier for advertisers to use their preferred names for verification.
Key Points:
- Google Ads has introduced a new feature in its advertiser verification program.
- Advertisers can now use their DBAs or trade names for verification.
- DBAs are accepted if they are stated in the legal documents.
- Many legal documents already require the listing of DBAs.
- This change makes it easier for advertisers to use their preferred names for verification.
Hot Take:
This update from Google Ads is a positive step towards making the advertiser verification process more flexible and accommodating for businesses. Allowing advertisers to use their DBAs or trade names for verification can help them maintain consistency in their branding and improve their overall advertising experience.
Conclusion:
With the new feature in Google Ads’ advertiser verification program, advertisers can now use their DBAs or trade names for verification, as long as these names are stated in their legal documents. This change simplifies the verification process and allows businesses to maintain their preferred branding. It’s a win-win situation for advertisers and Google Ads, as it enhances the overall advertising experience and helps businesses establish a stronger online presence.
Original article: https://www.seroundtable.com/google-advertiser-verification-program-accept-dbas-36601.html