Summary:
In a recent statement, Google’s John Mueller clarified that there is no requirement for a webpage to rank in the top ten search results in order to be eligible for a featured snippet position. This means that even if a page doesn’t appear on the first page of search results, it can still be considered for a featured snippet.
Key Points:
• Google’s John Mueller has stated that there is no rule mandating a page to rank in the top ten search results to be eligible for a featured snippet position.
• Featured snippets are the highlighted search results that appear at the top of the search results page, providing a concise answer to a user’s query.
• Previously, it was believed that a page needed to rank in the top ten search results to have a chance at being featured.
• Mueller’s statement implies that Google’s algorithm considers various factors beyond just ranking position when selecting pages for featured snippets.
• Pages that provide relevant and concise answers to user queries have a chance to be featured, regardless of their ranking position.
Hot Take:
John Mueller’s clarification regarding featured snippets is significant for website owners and SEO professionals. It highlights that ranking position is not the sole determining factor for being considered for a featured snippet. This means that even if a page doesn’t rank highly, it can still gain visibility and drive traffic through featured snippets. It emphasizes the importance of providing valuable and concise content that directly answers user queries.
Conclusion:
The statement from Google’s John Mueller dispels the notion that a page must rank in the top ten search results to be eligible for a featured snippet. This clarification opens up opportunities for websites to gain visibility and attract traffic through featured snippets, even if they don’t have a high ranking position. It underscores the significance of creating content that directly addresses user queries and provides concise answers. SEO professionals should focus on optimizing their content for featured snippets to enhance their website’s visibility and organic traffic.
Original article: https://www.seroundtable.com/google-featured-snippets-ranking-35932.html