Summary:
Google is reportedly testing a new ad format called “you may also like” for its Search Generative Experience (SGE). These ads appear as sponsored content articles in a carousel below the follow-up section after users answer SGE follow-up questions. The new format aims to provide users with relevant content suggestions while also generating revenue for Google through sponsored articles.
Key Points:
- Google is testing a new ad format called “you may also like” for its Search Generative Experience (SGE).
- The ads appear as sponsored content articles in a carousel below the follow-up section after users answer SGE follow-up questions.
- The new ad format aims to provide users with relevant content suggestions.
- Google can generate revenue through sponsored articles displayed in the “you may also like” carousel.
Hot Take:
Google’s testing of the “you may also like” ad format for its Search Generative Experience is an interesting move to provide users with relevant content suggestions while also monetizing the platform. By displaying sponsored articles in a carousel, Google can potentially enhance the user experience while generating revenue from advertisers.
Conclusion:
The introduction of the “you may also like” ad format in Google’s Search Generative Experience demonstrates the company’s continuous efforts to improve user engagement and monetization strategies. If successful, this new ad format could provide users with more personalized content recommendations while offering advertisers an opportunity to reach their target audience effectively.
Original article: https://www.seroundtable.com/google-sge-ads-you-may-also-like-36384.html