Summary:
In a recent post, Gary Illyes from Google cautioned against using the 304 HTTP server status code, stating that it can “backfire spectacularly” despite its usefulness as a signal for search engines. While the 304 code is commonly used to indicate that a resource has not been modified since the last request, Illyes highlighted potential issues that can arise from its implementation.
Key Points:
- The 304 HTTP server status code is typically used to save bandwidth and server resources by indicating that a requested resource has not been modified since the last request.
- Illyes warned that using the 304 code without proper consideration can lead to unintended consequences.
- One potential issue is when a website serves a 304 response for a resource that has actually been modified, causing search engines to miss the updated content.
- Another problem arises when a website serves a 304 response for a resource that has been removed or deleted, leading to a poor user experience.
- Illyes emphasized the importance of accurately implementing the 304 code and ensuring that it reflects the actual status of the resource.
- He suggested using other HTTP status codes, such as 200 or 404, when appropriate, to avoid the potential pitfalls of using the 304 code incorrectly.
Hot Take:
While the 304 HTTP server status code can be a valuable tool for optimizing website performance, Gary Illyes’ warning serves as a reminder that its implementation requires careful consideration. Incorrect usage of the 304 code can lead to search engines missing updated content or providing a poor user experience. It’s crucial for website owners and developers to accurately implement the code and ensure it reflects the true status of the resource.
Conclusion:
Gary Illyes’ post highlights the potential pitfalls of using the 304 HTTP server status code without proper consideration. While it can be a useful signal for search engines, serving a 304 response incorrectly can have negative consequences. Website owners and developers should take care to accurately implement the code and use alternative status codes when appropriate to avoid any issues.
Original article: https://www.seroundtable.com/google-http-304-not-modified-wrong-35952.html