Summary:
In a recent statement, Google’s John Mueller addressed the issue of scrolljacking and its impact on search rankings. While Google does not have a specific penalty or manual action for scrolljacking, Mueller pointed out that it could indirectly affect a website’s ranking in Google Search.
Key Points:
• Scrolljacking refers to the practice of altering the default scrolling behavior of a website, often by overriding the browser’s scroll functionality.
• Google does not have a specific penalty or manual action for scrolljacking.
• However, scrolljacking could indirectly impact a website’s ranking in Google Search.
• When users encounter scrolljacking on a website, it can lead to a poor user experience, causing them to leave the site quickly.
• High bounce rates and low user engagement can negatively affect a website’s ranking in search results.
• Google’s algorithms prioritize user experience, so websites that provide a smooth and intuitive scrolling experience are more likely to rank higher.
• While scrolljacking may not result in a direct penalty, it is still advisable to avoid such practices to ensure a positive user experience and maintain good search rankings.
Hot Take:
Scrolljacking may not be explicitly penalized by Google, but it can have a significant impact on a website’s search rankings indirectly. Prioritizing user experience and avoiding practices that hinder smooth scrolling is crucial for maintaining a strong online presence.
Conclusion:
Although Google does not have a specific penalty for scrolljacking, it is important to consider the indirect consequences it can have on a website’s search rankings. By focusing on providing a positive user experience and avoiding practices that disrupt scrolling, website owners can ensure better visibility in Google Search results.
Original article: https://www.seroundtable.com/google-seo-scrolljacking-36003.html