The Importance of Core Web Vitals: Fixing INP Issues Alone May Not Boost Search Rankings

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In a recent statement, Google’s John Mueller emphasized the importance of Core Web Vitals and the specific metrics within the page experience system. He clarified that while fixing issues related to the Initial Page Load (INP) can enhance user experience, it may not have a direct impact on search rankings. This reiteration aligns with Google’s previous stance on the matter.

Key Points:

The following are the key points discussed in the article:

– John Mueller, a Google spokesperson, reiterated Google’s position on Core Web Vitals and INP issues.
– Fixing INP issues can improve user experience by reducing the time it takes for a page to load.
– However, Mueller stated that addressing INP issues may not result in a visible change in search rankings.
– Google has consistently emphasized the importance of user experience and page speed as ranking factors.
– Core Web Vitals, including metrics like Largest Contentful Paint (LCP) and Cumulative Layout Shift (CLS), are crucial for providing a positive user experience.
– While improving these metrics is essential, it is important to remember that they are just one aspect of Google’s ranking algorithm.
– Other factors, such as content relevance and quality, still play a significant role in determining search rankings.

Hot Take:

Google’s John Mueller’s statement reinforces the idea that fixing INP issues alone may not lead to a significant improvement in search rankings. While optimizing Core Web Vitals is crucial for enhancing user experience, it is essential to consider other factors that influence search rankings. Website owners and SEO professionals should focus on a holistic approach to SEO, considering various aspects such as content quality, relevance, and technical optimization.


While addressing INP issues can improve user experience, it may not directly impact search rankings. Google’s emphasis on Core Web Vitals and the page experience system highlights the importance of providing a positive user experience. However, it is crucial to remember that SEO involves a combination of factors, and a well-rounded approach is necessary for achieving optimal results in search rankings.

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